Value added Proposition for Realtors and Loan Officers

Value added Proposition for Realtors and Loan Officers.

Value Added Proposition for Realtor Marketing

Loan officer Lee Duran of Wholesale Capital Corporation (WCC) in Moreno Valley, California explains the value added proposition that makes loan officer jobs at WCC a cut above the rest. The Tony Robbins style talk was given at the company’s bi-monthly sales meeting, when Lee was asked to make a presentation on Realtor marketing to his colleagues.

“If people don’t feel you, if people don’t know you’re there, then you’re just going to disappear into the abyss and someone else is going to get your business,” he says. “You need that value added proposition. If you know what that is, you are unstoppable.” He explains that for loan officers at Wholesale Capital Corporation, the value added proposition is this: “We can do deals that others cannot.” It’s that added value that attracts both home buyers and real estate agents to WCC.

“Buying a house is the biggest investment of their life, for most people,” he continues. “There are a lot of good loan officers out there, just like there are a lot of really good doctors. And then there’s that five percent that make things happen – that do things others cannot. The others are competent, but you have that top five percent.” This is what sets loan officer opportunities at Wholesale Capital Corporation apart from other loan officer jobs in California.

And when it comes to Realtor marketing, Lee says, remember: “Realtors are your customer. They are your boss.” Because of this, “We have to make sure our loans close on time. We have to let them know it’s in our hands and we’ve got this thing covered. If they know they’re okay by putting the loan in my hand, they’re going to give me more – and their business will grow, too. Ultimately, you want your Realtors to get more business.”

If Tony Robbins gave a talk to your loan officers, this is what it might sound like.

If you are a licensed loan officer in California interested in loan officer jobs at Wholesale Capital Corporation, learn more about WCC at – and if you are a Realtor seeking marketing services such as video production and social media, visit